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The real price of the GeForce RTX 5090 in the USA has exceeded the stated $1999

AuthorEditorial team 11-08-2026, 14:00 470
The real price of the GeForce RTX 5090 in the USA has exceeded the stated $1999
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In brief
  • The official price of the RTX 5090 is $1999, the real price is $4700.
  • The difference is due to a chip shortage and high demand.
  • Nvidia has not yet changed the listed MSRP on the website.

Nvidia has introduced the GeForce RTX 50 series graphics cards with official price recommendations (MSRP). The following amounts are listed on the American section of the website: RTX 5060 – $299, RTX 5070 – $549, RTX 5080 – $999, and RTX 5090 – $1999. These figures reflect the starting prices announced at the product launch.

Difference from the real market

Nevertheless, there is a significant discrepancy between the stated and actual retail prices. According to the analytical resource VideoCardz.com, the average price of the RTX 5090 in the USA has already reached around $4700. This price increase has been observed for several weeks since the start of sales.

Such a difference is typical for premium graphics processors when demand exceeds supply. Currently, there are supply chain constraints due to global semiconductor shortages, as well as increased demand from cryptocurrency miners and gaming enthusiasts.

For comparison, in previous generations of GeForce RTX 30 and RTX 40 series graphics cards, significant deviations from MSRP were also recorded. At the launch of sales, the RTX 3080, for example, had a recommended price of $699, but in the real market, its cost often exceeded $1200.

Experts link the price increase to several factors: limited production capacity, rising component prices, and inflationary pressure. In addition, high tariffs on electronics imports remain in the US, which further increases the final product's cost.

No official statements from Nvidia regarding price adjustments have been made so far. The company's website still lists the original MSRPs, which creates confusion among buyers relying on official information.

Buyers looking to purchase the RTX 5090 at a price close to MSRP may face long wait times for delivery or the need to search for offers in the secondary market, where prices are often even higher.

The situation highlights the importance of monitoring real market conditions when planning major purchases in the field of computer technology, especially in the context of the ongoing global semiconductor shortage.

Source: 3DNews

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