Hell is Us attracted over a million players after its appearance on Xbox Game Pass

The studio Rogue Factor, which created the adventure action game Hell is Us, announced that since the game's release, it has been tried by over one million players. Notably, this milestone was reached only a few weeks after the title was added to the Xbox Game Pass subscription, significantly expanding its audience.

Sales difficulties and competition

According to the developers, the net sales of Hell is Us remain low. One of the reasons is the coincidence of the release date with the highly anticipated launch of Hollow Knight: Silksong by Team Cherry. The latter game attracted most of the attention from the gaming community, leaving Hell is Us in the shadows. The team described this situation as 'heartless', emphasizing that competition with such a title was extremely tough.

Nevertheless, despite limited sales, the project maintains a positive image among players. Almost a year after its release, the game has gathered over 6,000 reviews on Steam, of which 85% are positive. These figures indicate that those who have tried Hell is Us enjoyed the game.

Visuals and Team

Hell is Us attracts special attention for its visual style. The art direction is led by Jonathan Jacques-Belletête, who previously worked on well-known projects such as Deus Ex: Human Revolution and Deus Ex: Mankind Divided. His experience helped create an atmospheric and memorable design that has been approved by both critics and players.

The game is available on several platforms: PC via Steam, console versions for PlayStation 5 and Xbox Series X|S. For the Russian-speaking audience, full text localization is provided, making the project more accessible in the domestic market.

The inclusion of Hell is Us in Xbox Game Pass has become an important factor in audience growth. The subscription allows millions of users to download the game without additional payment, which explains the rapid increase in players after its appearance in the service's catalog.

For developers, such a result has strategic significance: even with limited direct sales, the subscription can become a channel for attracting new players, increasing brand awareness and creating a foundation for future projects.

Overall, Hell is Us demonstrates how small studios can use large platforms to expand their audience, despite competition with more well-known titles. Positive reviews and a high approval rating indicate the quality of the product, and the availability of Russian localization opens up additional opportunities in the CIS market.

Source: StopGame