Activision believes that GTA 6 will help Modern Warfare 4: "No offense to Zelda, but [GTA and COD] are the two biggest games of the year"

• Activision expects that GTA 6 and Modern Warfare 4 will be the main games of 2026
• Tyler Bahl believes that attention to the games will increase
• Modern Warfare 4 should improve results after Black Ops 7

Activision on the impact of GTA 6 on Call of Duty

Activision is confident that the release of GTA 6 in November 2026 will have a positive impact on the sales of Call of Duty, particularly on Modern Warfare 4. In an interview, Tyler Bahl, the marketing director of Activision, noted that both projects will be the main games of the year. He believes that the increased interest in games, triggered by the release of GTA 6, will lead to a rise in sales of PlayStation 5 and Xbox Series X and S consoles, which, in turn, will create additional opportunities for Call of Duty.

Bahl emphasized that the attention to games, including GTA 6 and Modern Warfare 4, will contribute to the overall growth of interest in video games. He noted that more people will start returning to gaming, which will create additional opportunities for Call of Duty. "More people talking about games is good for everyone, not just for us," he added, highlighting the importance of community and social interactions in gaming.

An important aspect for Activision is the need to improve the results of Modern Warfare 4 compared to Black Ops 7, which turned out to be commercially unsuccessful. Bahl acknowledged that the strategy of releasing consecutive sub-brands did not work, and fans wanted something new. "The community was looking for something fresh," he noted, pointing to the need for changes in the approach to game development.

Expectations for GTA 6 and Modern Warfare 4

According to Bahl, Modern Warfare 4 concludes the current Modern Warfare series; the developer of a future new sub-franchise was not named. Bahl noted that in the future, the company should focus on innovation, considering the changing preferences of players. "We hear from the audience that they want something new or better," he added, emphasizing the need to adapt to new market conditions.

With the release of Modern Warfare 4, Activision hopes to rekindle player interest in the Call of Duty franchise. Bahl noted that the game will take community feedback into account and will offer new elements that will make the gameplay more engaging. "We are really excited about what we can offer with Modern Warfare 4, and it addresses some of the feedback we've heard," he said.

The launch of Modern Warfare 4 will begin with early access to the campaign, starting tomorrow. This event is highly anticipated, as Activision hopes the game will attract both old and new players. At the same time, the release of the Ocarina of Time remake on November 5 and GTA 6 on November 19 will create a competitive atmosphere in the video game market.

Activision's strategy and community feedback

Bahl also noted that Call of Duty will always depend on the community and social interactions. "The idea of being able to play with friends is what keeps Call of Duty relevant over time," he said. This highlights the importance of the multiplayer experience and player interaction in modern games.

Given that GTA 6 and Modern Warfare 4 will be released in the same period, Activision hopes this will create a synergy effect that will benefit both games. Bahl believes that increased interest in games overall will contribute to the growth of sales and popularity of Call of Duty, which is important for the company in a competitive market.

In the future, Activision plans to continue developing the Call of Duty franchise, taking into account changes in player preferences and new trends in the gaming industry. Bahl noted that "the landscape is changing right beneath our feet," which requires the company to be flexible and ready for change.

The future of Call of Duty and innovations

With the release of new games like GTA 6 and Modern Warfare 4, Activision hopes not only to improve its financial performance but also to strengthen its position in the video game market. This could also lead to new opportunities for collaboration with other developers and platforms, which will contribute to the further development of the industry.

Despite Activision's optimism, questions remain about how exactly GTA 6 will affect Call of Duty sales. There is a risk that competition between the two major projects could lead to a split audience and decreased interest in one of the games. It will be important to monitor player reactions and feedback after the release of both games.

In conclusion, Activision is on the brink of significant changes in its strategy, and the release of Modern Warfare 4 alongside GTA 6 could be a turning point for the company. The success of these games will depend on Activision's ability to adapt to community demands and implement innovations, which will be a decisive factor in their future.

Source: IGN