Warner Bros has launched a commercial highlighting the polarizing reviews of the film 'Digger' starring Tom Cruise
- Warner Bros released a promotional video showcasing polar reviews of 'Digger'.
- The film has 52% on Rotten Tomatoes and 44 on Metacritic.
- Tom Cruise plays an oil magnate provoking a global catastrophe.
- IGN rated the film 6/10, recommends watching online.
Within hours after the embargo on reviews of the new film by Tom Cruise and director Alejandro G. Iñárritu 'Digger' was lifted, Warner Bros released a promotional video on social media. The goal of the video is to show how different the opinions of viewers and critics are about the upcoming film.
Critical feedback and numbers
According to aggregators, the film already has a 'rotten' rating of 52% on Rotten Tomatoes and 44 points on Metacritic. For comparison, Cruise's lowest-rated film on Rotten Tomatoes is 'Cocktail' (2012) with 11% approval. These figures indicate that 'Digger' is already causing controversy at the preliminary evaluation stage.
The promotional material includes a quote from user @thejonathansim: "Digger is an ambitious film that will surely polarize the audience." It then shows a fragment where the main character Digger Rockwell (Tom Cruise) says: "You know what? Screw those people!", highlighting the provocative nature of the film.
The video itself alternates positive and negative epithets appearing on the screen: 'unpleasant'/'masterpiece', 'confusing'/'brilliant', 'unbearable'/'magnificent'. This visual contrast emphasizes that the reaction to the film is indeed divided.
According to IGN critic Michael Calabro, the film deserves a rating of 6 out of 10. He notes that the satirical aspect of 'Digger' is unlikely to change attitudes towards global warming, but it features strong performances and several good jokes. Calabro advises viewers who are unsure after the trailer to save their money, as watching it in theaters is unlikely to change their opinion, and the already available online versions retain the humor.
The plot of the film is positioned as a 'comedy of catastrophic proportions': in it, an almost unrecognizable Tom Cruise plays the personified oil magnate Digger Rockwell, whose drilling projects lead to a global ecological crisis. The film questions the role of large corporations in climate change, using hyperbole and dark humor.
The premiere is scheduled for October 2, and discussions are already underway about how the film will fit into the current cultural context, where issues of ecology and corporate responsibility are at the center of public discourse. Despite mixed reviews, Warner Bros' advertising campaign aims to draw attention to the polarization of opinions, which may stimulate a more active dialogue among viewers.
For the Ukrainian audience, where issues of energy independence and environmental safety are particularly relevant, 'Digger' may become a reason to discuss the role of international companies in global warming and the need to transition to more sustainable energy sources.
Source: IGN
