How to find the 'About Us' page on the website
Start with the most likely page titles
The quickest way to understand, how to check if a website has an 'About Us' page, is to first look at places that are usually ignored. Check the main menu, then the footer of the site, and then any dropdown items under the header. Often, the page is hidden under one of six titles: 'About', 'About Us', 'Our Story', 'Company', 'Who We Are', or 'About the Team'.
If you don't understand, how to find the about us page on the site, start with these hints: website owners rarely agree on one version of the title. A small studio might choose 'Our Story', while a corporate site might use 'Company'. A nonprofit organization might have 'Who We Are'. The page can be simple but still useful. Or it might be hidden in a small link in the footer next to 'Careers' and 'Privacy'.
Don't stop at the top menu. There may only be 4 or 5 items in the header on a computer, and in the footer — another 10 links that are not visible right away. On a mobile device, the page may be hidden by a hamburger menu, which you need to tap again to access. Click the menu. Then check the footer. Then check the secondary menu. Here, short steps win.
Look for the language of the brand story, not the exact phrase.
Some websites don't write 'About Us' at all. But traces still remain. Look for words like 'mission', 'founded', 'we started', 'our values', 'meet the team', or 'learn more about us'. Such phrases are often found in the first two paragraphs of the page, especially for small brands that want to sound human.
If you're interested in where the about us page is, ask yourself a simple question: does this page explain who runs the business and why it exists? If the homepage states that the company started in 2018, or if the product page mentions that it was 'founded by two designers', you may already be on the verge of the content of the 'About Us' page. The hint could be in just one sentence. That's enough.
Pay attention to 'historical' formulations and where you least expect them. The FAQ might say: 'we started delivering to make ordering easier for families'. The contact page might state: 'our team responds to every message from our studio in Austin'. These are not random phrases. Usually, they are fragments of the 'About Us' page moved to places where there is less space.
Use the site search and search operators
If the site has an internal search, start with it. Enter 'about', then try 'our story', 'team', and 'mission'. Site search can be inaccurate, but it may show pages that are not in the navigation. On large sites, it also finds old pages that still exist but have lost links in the menu several months ago.
If you want to quickly understand, how to check if the site has an about page, search engines can help too. Try queries like site:example.com about, site:example.com "our story" or site:example.com "who we are". These operators can reveal hidden pages, PDF files, or snippets from the cache. If the site is large, add another word — for example, the brand name, city, or founder. This will quickly narrow down the results.
Use quotes for exact phrases. This is important. Without them, the query 'story' may return product reviews, blog posts, and random article headlines. With quotes, you are closer to the page that actually describes the company. Search operators may not look impressive, but on sites with 200 or more pages, they save time.
Check typical URLs directly
If the menu doesn't provide a clear answer, enter likely paths directly into the browser. Usually, this is /about, /about-us, /company, /our-story и /team. These paths are common because many website builders and content teams use them out of habit. One of them often works, even if there is no link to it anywhere.
First, try the shortest option. Then, try the option with hyphens. The site may have /about for the main page and /about-us for the old redirect, or vice versa. Small differences matter. One hyphen can separate a working page from a 404 error.
Just check: enter one path, see the result, then move on. If /company it opens, and /team — no, you still learned something useful about the structure of the site. If several paths redirect to the homepage, it is possible that the site changed its structure and left old URLs. This happens more often than teams are willing to admit.
Look for 'About Us' content within other pages
Many websites hide information about the company on pages that have a different purpose. The homepage may have a short note from the founder. The FAQ may explain how the company came to be. The contact page may list the office city, support hours, or the person behind the brand. These details can replace a separate 'About Us' page, especially on small business websites.
It is also worth checking the press sections. A press kit often contains founding dates, key milestones, and names of executives. Product pages can also provide company background — through the phrase 'made by' or a paragraph explaining why the company exists. Even a single section titled 'Why we built this' can answer the same question as the 'About Us' page.
A useful tip is to look at the headings rather than reading the entire text. Look for 'Our mission', 'Our team', 'Founded in', or 'Meet the founders'. These are small signs, but they can save you from reading 20 paragraphs of promotional text. If the site tries to appear modest, it may still leave one factual line in the footer or sidebar.
Check if the page is publicly accessible and indexed.
Finding the path to the page does not mean confirming access. The page may exist but be blocked, redirected, or excluded from search results. First, open it in a regular browser window. Then try an incognito window or another device. If the page opens on one device but not on another, the site may be restricting access based on region, login status, or consent settings.
Also check if the page is indexed. Perform a search. site:example.com "about" And check if the result appears in the search results. If not, it does not yet prove that the page does not exist. It may simply be hidden from indexing or marked with the noindex directive. A public page can still be absent from search for technical reasons.
Redirects also matter. A page that leads to the homepage or another section may exist only as an outdated URL. This is not always a problem, but it changes what can be trusted. If the site sends all paths to the 'About Us' page to the same place, you may be looking at a rebranding, domain consolidation, or content cleanup. These are already different stories.
What to do if you still haven't found the page
If there is still no obvious 'About Us' page on the site, use a short backup checklist. First, look for contact information, legal pages, and the company name. Then check if the homepage, FAQ, or press section provides enough context. After that, decide if the absence of a page is a signal in itself. Some websites intentionally do not have a separate 'About Us' page — the brand simply does not focus on its story.
This does not automatically mean that the site is suspicious. But it does mean that you need to look for other signs of trust. A legitimate business can still have a registered company name, address, support email, or physical office. A careful editor, buyer, or verifier can work with that. However, a vague site without an 'About Us' page and without contact information is a different case.
Record the result directly: 'Separate page “About Us” not found' or 'Information about “About Us” is on the homepage and in the FAQ.' Keep the note short. If you are comparing several sites, this helps a lot later. One site may have a clear “About Us” page with the founders' names. Another may rely only on a slogan and a contact form. It's worth noting this distinction.
For ambiguous sites, the best answer is often conditional. If the page is in the footer, in search, or via a direct link, note the path and move on. If it is nowhere to be found, treat the absence as data, not drama. Sometimes this absence speaks more than any polished paragraph.
| Checked item | What to look for | Why this is useful |
|---|---|---|
| Navigation and footer | “About”, “Our Story”, “Company”, “Who We Are” | These are the most common titles |
| Brand story language | "mission", "founded", "meet the team", "we started" | These phrases often lead to 'About Us' content |
| Site search and operators | site:example.com about, "our story", "who we are" | Finds hidden or poorly linked pages |
| Direct URLs | /about, /about-us, /company, /our-story, /team | Quickly checks typical paths |
| Other pages | Home, FAQ, contacts, press | 'About Us' information is often embedded right there |
| Public access | Opens publicly, redirects, or is excluded from results | Shows whether the page is actually accessible |
Another useful habit: check the same site twice — once on a computer and once on mobile. A page hidden in a collapsed menu may appear in one mode and disappear in another. This is common. And it means that the answer may change depending on where you are looking.
If you are checking 3 or more sites in one go, stick to the same order of actions each time. First the tag, then the search, then the URL, then the internal pages. Routines are enough to not miss a hint that is right in front of you. A good 'About Us' page is easy to find. And the absence of such a page can be easily misinterpreted.
