Samsung responded with irony to the release of the foldable iPhone Duo

• Samsung called the iPhone Duo a repetition of Android device features
• All declared capabilities have already been implemented in the Galaxy Z Fold 8
• The company used irony in its criticism through social media
• Duolingo unexpectedly sided with Apple in the dispute

The release of Apple's first foldable smartphone, the iPhone Duo, provoked a sharp reaction from Samsung. Representatives of the South Korean manufacturer published critical comments about the competitor's novelty, stating that the iPhone Duo is merely a repetition of already existing solutions in the mobile device market.

Samsung specialists noted that the functional capabilities of the iPhone Duo are practically identical to those that have long been implemented in the Android ecosystem. In particular, the company pointed to its recently introduced flagship, the Galaxy Z Fold 8, which has more advanced features and greater functionality.

In publications on the X platform, the brand's marketers used an ironic tone, mocking some details of Apple's presentation. The idea of using a foldable smartphone as a desktop clock was criticized, as well as the fact that Apple presented only one form factor option for the flexible device, while Samsung offers consumers several options.

Attempt to attract allies

Samsung engaged the popular educational service Duolingo in the discussion, known for its funny posts on social media. The goal was clear — to mock the name iPhone Duo through wordplay and associations. However, this strategy did not work out as planned.

Instead of the expected support, Duolingo received a sharp and witty reply from Samsung, effectively siding with Apple in this dispute. Such an unexpected response amused internet users and showed that Samsung's attempt to control the narrative online did not go smoothly.

Context of competition

This incident reflects the intensifying competition in the foldable smartphone market. Samsung has held a leading position in this segment for many years, and Apple's entry with its first foldable device poses a real threat to the South Korean company. The entry of one of the most influential manufacturers into the flexible screen category could significantly change market dynamics and attract mass consumer attention to foldable phones.

However, Samsung's criticism, although technically justified, demonstrates some vulnerability in the company's position. The shift from a businesslike tone to irony and the attempt to attract allies like Duolingo seems more like a manifestation of concern about Apple's entry into this market segment rather than a display of confidence in its own superiority.

Source: 3DNews